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How Pokémon Cards Became One of the Best Performing Assets
Move aside Bitcoin, we have a new contender for high risk high return investment.
“Should I sell my Charizard?”
My colleague asked me yesterday, the same day a Pokémon card was auctioned off at $260,000 US dollars. It was a Charizard of certified grade 10.
He knew that I talked much about finance and investing — I once raved about the Tesla rally that I concluded was too risky for my taste — and he wished to hear my take on this new niche market. If he were to liquidate the innocuous piece of cardboard right there and then, he would have earned himself a handsome one-year salary.
“Keep it,” I told him eventually, after two days of careful consideration with his goals and financial condition in mind.
Trading card game
Pokémon, also known as Pocket Monsters in Japan, is a household name for children of the 90s. It’s card game is making an incredible comeback since its hay days in 1999.
What used to be a plaything of the 90s has within months turned into a live streaming sensation that is turning not just the heads of the collectors, but also those of serious investors who otherwise have nothing to do with a children’s card game.
